THE GREAT AMERICAN ART FORM

Now more than ever, commercial art is the heart of art in this land of opportunity and opportunists.   

                         ADMERICA

Advertising is the great American art form.
From the magazine to the computer screen,
from the venerable billboard to the broadside of a bus,
in a land littered with ephemera from sea to sullied sea
there are images that linger,
promotional impressions that endure.

Here are the images that have built loyalty and established respect,
images that have buttressed institutions and sustained traditions,
images that have conquered foes and elected presidents.

Ours is a proud commercial culture
with advertising placed at the pinnacle
through the efforts of some of the most inventive Americans,
whose expressive, if empty, hands
have fashioned a nation
by concocting a confederation
of images.
(Mike Cohen – Jan 2008)